Advertising Forum

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The headquarters and seat of Greubel Forsey in La Chaux-de-Fonds is one of the most fascinating buildings in the entire Swiss watch industry. The centerpiece of the facility is a 17th-century farmhouse, purchased in 2007 by company founders Robert Greubel and Stephen Forsey. Throughout the late 2000s and early 2010s, the duo worked gradually to expand the building into its current form, which features a tall modernist glass-walled studio swelling from the side of the once quaint log home.

Combine art and spirituality. Create a new masterpiece that aims to pay homage to Japanese culture. Richard Mille presents the RM 47 Tourbillon, the culmination of nearly four years of in-depth thinking and design work. This is a new art watch with an extremely compact movement designed to make room inside the case for a completely handcrafted stylized samurai armor. The model was born out of a friendly dialogue between Richard Mille and Fernando Alonso, two-time Formula 1 world champion and partner of the brand, passionate about traditional Japanese arts and samurai codes of conduct.